Jim Nielsen

Keep Employees Engaged in Innovation with Responsive Design

We live in a multi-device world where we spend our time in front of a variety of digital screens: laptops, projectors, plasma televisions, CRT monitors, retina LCDs, Hi-DPI smartphones, tablets, phablets, and more.

Placeholder image of devices

Choosing which device to use depends on context: where you are, how much time you have, and what you want to accomplish. Great ideas, however, don’t care about context. And they won’t wait until you’re sitting in front of your office computer to materialize.

At Kindling we understand this, which is why we’ve built a responsive web application that enables you to capture, share, and collaborate on innovative ideas no matter where you are or what electronic device you have available. Supporting multiple contexts through responsive design means more participation from users, which means more collaboration amongst people, which means better ideas for your organization. Everybody wins!

So What Exactly is Responsive Design?

A website or application that is “responsively designed” adjusts and scales its user interface and content to optimally fit the device it’s being viewed on, be it a smartphone, tablet, laptop, or desktop. You can find an example of a fully responsive design at our website kindlingapp.com.

If you are reading this article on a laptop or desktop at kindlingapp.com, go ahead and try resizing the width of your browser. You’ll notice the content of the page reflow and adjust to fit your browser’s width. Or, if you’re reading this article on a tablet or smartphone at kindlingapp.com, try rotating your device and you’ll see the website responsively adapt.

Image resizing gif

Enough talk. An image is worth a thousand words. Using an iPhone as an example, let’s take a look at the difference between a website that has been designed responsively and one that has not:

Responsive design comparison on iPhone

Notice a difference? On the left you’ll see the responsively designed kindlingapp.com. On the right you’ll see a web page that is not responsively designed. Notice how the responsive website on the left has content and user interface controls optimized for its context: the iPhone. That is powerful because it renders the website legible and allows the user to scroll, navigate, and consume content without having to pinch and zoom their way around (unlike the site on the right).

How Responsive Design Will Help You

Kindling allows you to capture and discuss ideas wherever you are because it has been responsively designed and performs optimally in whatever situation (and on whatever device) you find yourself, such as:

  • Displaying Kindling on a projector in a board room to discuss which ideas in your organization have the most potential.
  • Pulling up Kindling on your smartphone to record an inspirational idea that struck you at your child’s soccer game.
  • Browsing Kindling on a tablet in bed to catch up on the latest ideas from fellow employees.
  • Using Kindling on your office desktop to comment and vote on the best ideas in your organization.

In a world of so many screens and devices, it’s important that your innovation tools follow you wherever you go because you never know when a great idea will strike or what device you’ll have handy when time permits you to engage innovation in your organization.

So next time you need to capture an idea yourself or evaluate the innovative ideas within your organization, Kindling’s responsive design has you covered. Pull out your smartphone on the bus. Power on your laptop connected to the boardroom projector. Grab your tablet on the kitchen counter. Sit at a public computer in the library. Or, if you want do things the traditional way, boot up the desktop computer at your office. A responsive design ensures you’ll never miss out on innovation.