Guy Currier, Executive Director of Research at Ziff Davis Enterprise, recently conducted a survey of innovation, knowledge sharing technologies and collaboration. The survey featured responses from 342 individuals from qualifying firms, including Mark Tellegen from Kindling client LeapFrog:
LeapFrog, an educational toy company based in Emeryville, Calif., has used Arc90’s Kindling idea management tool since late 2008. Now, says Mark Tellegen, director of studio operations, “We’ve got it engrained in our culture. We’ve seen that the act of submitting an idea in a system that allows you to see activity has a multiplier effect.
“When Kindling launched at LeapFrog, lots of green initiative ideas came in, leading to a dedicated ‘room’ within the system, and to a new team of five or six core people who led the initiative. The system creates leaders organically.” This generates focus out of fruitfully disorganized activity.
The result is the creation of a “virtuous circle” of collaboration, idea generation and information gathering. In such a circle, initial participation leads to concrete and publicly recognized successes that increase the perceived value of the system. Those successes stimulate even more participation, value and successes—the essence of knowledge sharing.
An interesting read, one full of insights as to the factors of success for collaboration efforts within innovative companies.
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