Great blog post by Scott Berkun pointing out a common flaw in how organizations approach idea management – by focusing too much on idea cultivation and not on the idea selection process. Scott says:
The reason there is little change is that idea inputs were never the problem. The bottleneck was further upstream. Crowdsourcing, brainstorming, mindmapping, and the dozens of other techniques people obsess about help create early idea volume, but do little to help the curators, the people who winnow down the hundreds of ideas down to dozens, and dozens down to a handful.
Great reminder.
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