New from Kindling: Better communication with the participants of your innovation program

Over the last 4 years we’ve witnessed how innovation and inspiration go hand-in-hand. A competitor launching a PR campaign triggers an idea about product positioning. A video of a user-testing session restructures a key product feature. A quote from a renewing customer inspires a key lead-gen system. Historically these ideas were emailed around the organization and discussed in selective silos, in Kindling these conversations are the building blocks of innovation.

Posts

With Kindling’s new Posts feature, innovation program managers can communicate with internal and external community members directly in Kindling. No more summary emails, posts in an internal blog or links to files on the t:/ drive. Now every Kindling user can be a curatorial editor. Inspirational concepts can be added to Kindling with direct links to ideas, or posted as fodder for future ideation.

Ways to use Posts to inspire and stay in touch with community members:

• Update the performance of the innovation program by calling out particular ideas or participants, or announcing a winner of a recent Campaign.
• Motivate members to participate, perhaps by linking to a great article or TED talk.
• Link to competitor’s new product or service announcement.
• Share industry information and new market opportunities.
• Link to examples of your product being used by customers: Flickr photos and Vimeo videos are great places to look.

List view of Posts

View of a single Post

Video

While we were implementing the new Posts feature, we realized how important video was for communicating with innovation program participants. Kindling has supported embedded video with custom syntax for a while now, but the need for Posts gave us the opportunity to clean-up formatting and rich text editing for Posts, Ideas and Comments. We now support the ability to embed video from directly YouTube or Vimeo with 3 clicks.

Embed video inline in Ideas, Comments and Posts

Formatting an Idea Description

If you’d like to take a tour through the application, contact us today, we’d love the opportunity to show you the best innovation platform on the market – Kindling.